Instagram for Business

AIM

Learn how to use images and video on Instagram to build a strong network that will in-turn bring in sales

COURSE CONTENT

Your bio – tips on how to write a good Instagram bio and how to use the link section to your advantage.
Linking to Facebook and Twitter so you can share images across multiple platforms and the pros and cons of doing this
Strategy – why use Instagram. Deciding on your goals, objectives and targets.
Understanding Instagram’s newsfeed filter and how to ensure you are discoverable in search and visible in your follower’s newsfeed.
Practical: talking images and using the filters and editing features. If you have a product that you can bring along on the day please do
Using Instagram features like filters, stories, direct etc
Using #hashtags and why they are so important in Instagram
Monitoring – applications for monitoring your success
Advertising – key steps to running an ad on Instagram via Facebook advertising platform and promoting posts in Instagram
Case Studies – other businesses that are succeeding on Instagram
Other apps: an introduction to apps that work with Instagram e.g. Repost for sharing, Wordswag/Textswag (to overlay text on images) and Layout from Instagram (create collages)

METHODOLOGY

This is a highly interactive and participative course. It is recommended that all participants bring a laptop to participate in practical elements.

DATES and VENUES

To be confirmed.

FEE:

1 day course: €120 ISME Skillnet Members, €180 Non Members

Booking Essential

FOR FURTHER INFORMATION OR TO BOOK CONTACT:

Sheila Flannery, Training and Development Manager, 01 6622 755, sheila@isme.ie.

The ISME Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets Ltd. funded from the National Training Fund through the Department of Education and Skills.