The Association launches a new brand identity & website today, Tuesday 4th June 2013.
So why are we making this change? As ISME evolves, it is important that our brand remains fresh, relevant and flexible enough to adapt to the needs of a dynamic, changing market place. ISME is growing in its national reach. It is collaborating with peer bodies around the island of Ireland and engaged in international projects. Our members are involved in every facet and sector of business. ISME is growing also in terms of its service offering, as it continues to innovate in member service delivery.
In developing our new logo, ISME worked closely with members and others to talk about what our brand said about us, and what we wanted it to say in the light of our strategic challenge. We took all these findings and concentrated all our ideas into a set of core values by which we want to live.
The new logo has been designed to reflect a sense of change while reminding us to remain true to the core values of the ISME brand – Independence, Openness, Support and Progression. Uniquely in Ireland, ISME is independent of big business, big banks and government and gives voice to the issues facing SME owner managers.
Using the ISME brand allows us to trade on our sense of Irishness, while placing us firmly on the International stage.
We believe that ISME’s new brand identity—specifically its fresh colour palette, sense of space, modern open type face and creative bridge to our old logo —gives us a forward-looking, energised identity that reflects and projects a modern, dynamic professional association.
Some key elements, such as the red and blue, remain the same and by keeping a sense of familiarity between old and new, we hope to make the transition as smooth as possible.
From now on you will notice changes in all new publications, stationery, signage and a soon to be launched website. Both the logos and usage guidelines are available to download from our website. Where possible, we ask those currently using the old logo to phase out and replace with the new logo.
Special thanks to our members and our colleagues in ISME for their time, patience and expertise in developing the new logo. We hope you like it.