ISME (Irish SME Association) have announced details about their 2017 Annual Conference which will take place on Friday, 3rd November. Applying a fresh approach to the content and structure of the event, the conference this year will take place in a new location – the Citywest Hotel, Dublin; and will have enhancements such as breakout sessions, a workshop, panel discussions and more audience interaction.
The title of the conference is What’s Your Story? – Driving Business Growth Through Storytelling, and ISME will be asking businesses to look at their own story to see how it can empower them to grow their business.
Commenting on this year’s conference, ISME CEO, Neil McDonnell said: “We received a strong demand from last year’s delegates to expand on the idea of ‘selling your story,’ so we’ve decided to theme the Annual Conference around it this year. The most successful companies manage to wrap a story around their brand, one that instantly communicates their message and values to the customer. We will show how SMEs can do this and be just as effective as the big brands.”
Minister Frances Fitzgerald T.D. will open the conference, followed by the keynote speech by Michael Cawley, Chairman, Fáilte Ireland (former Deputy Chief Executive, Ryanair). Conall Ó’Mórain will chair this action-packed day which includes a storytelling workshop led by Cilian Fennell, Stillwater Productions. Cilian will work with some ISME members and demonstrate how storytelling can help them develop and grow their businesses. Telling good stories is key to engaging and motivating an audience, be they customers, investors or staff.
Other highlights of the conference include John McGrane, Director General of the British Irish Chamber of Commerce discussing Brexit; an interview by Conall with Siobhan O’Connor, Managing Director of Codex Office Solutions about her business story; the presentation of the Sean Hannick SME Award; and breakout sessions on GDPR and Brexit. The Great Debate will close the day and includes panellists Lorcan Sirr, Councillor Mannix Flynn, Susan Hayes, Jim O’Leary and ? (Sunday Business Post) who will hold a lively discussion on the topic “SMEs and New Socialism”.
This year’s conference is sponsored by Zurich Life, Codex Office Solutions and the Sunday Business Post. At the announcement, they commented:
"Zurich, a leading pension provider to SMEs, is delighted to sponsor the conference because we believe in the importance to both employers and employees of having a good positive financial story to tell when they reach their retirement.”
Joe Creegan, Head of Corporate Life and Pensions, Zurich.
“Codex are a proud sponsor of this year’s conference, storytelling has always been at the heart of every Irish Business. As natural storytellers, small and medium enterprises continue to do a great job enhancing their business through networking and communicating, and now more than ever this needs to continue.”
Siobhan O’Connor, Managing Director, Codex Office Solutions
“The Sunday Business Post tells the best Irish business stories every week. We believe that championing small and medium sized enterprises is at the heart of what we do. We are delighted to be supporting this year’s conference.”
Siobhán Lennon, Chief Executive, Sunday Business Post
NETWORK, CONNECT, TRADE, COLLABORATE, attendees can visit over 50 exhibition stands across a range of industries offering lots of opportunities to do business.
Full details about the conference can be found on the Event Page.