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Storytelling for Business

Storytelling for Business

Storytelling is a recognized tool to help persuade others to buy into ideas or to win sales.

Some of the challenges that arise for businesses using stories are:

  • Lack of confidence using stories
  • Not recognizing how to adapt their experiences into stories
  • Including irrelevant detail in stories
  • Not aware of the different types of stories and when to use them
  • Lack of structure in storytelling

This engaging, interactive training will address these challenges and help the participant gain a greater understanding of this important skill.

Learning Objectives:

At the end of this training, participants will be able to:

  • Recognise why stories are an essential element of business communication
  • Identify 5 types of stories
  • Apply a structured framework to crafting a story
  • Recognise the importance of language in storytelling
  • Craft and deliver a story

Course Content:

  • Why stories work
  • The science of storytelling
  • Using stories in the business environment
  • 5 types of stories
  • 7 basic plots
  • The 6 C’s of story structure
  • Using the story spine
  • Where to find stories
  • When to use stories
  • Words that wow!
  • Craft and deliver the story


  • €80 Non Members Rate
  • €70 Members of ISME Rate

Dates and Times

  • 8th & 9th February, 8am- 11am both mornings

Due to the interactive nature of this programme, maximum number: 8 participants. 

Members please log in to avail of your discount


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