ISME calls on consumers to 'Buy Irish' to boost local jobs and businesses.
Every €10 spent on local products generates up to €24 in local community.
Association encourages retailers to prominently stock and display Irish goods.
ISME, the Irish Small and Medium Enterprises Association, has called on Irish consumers to ‘think Irish, think local’ when shopping this Christmas season. The Association reminded consumers that buying goods produced, manufactured and sold locally will have a positive impact on the economy and on Irish jobs.
According to ISME CEO, Mark Fielding, “Consumers are understandably most concerned with costs and value for money when making purchasing decisions. However, Irish produce is synonymous with excellent quality and offers better value than imported goods. The benefit of buying locally manufactured and produced goods, from Irish owned retailers, is that you know your money is supporting Irish jobs and your local community. For example, every €10 spent locally on Irish products can generate up to €24 benefit to the local economy”.
“Consumers may not be spending the large amounts that they spent previously but it is important that they are discerning about where this money goes. Retailers also need to assist those who wish to purchase Irish goods by ensuring that they are prominently stocked and sign-posted. Irish consumers tend to want to support indigenous businesses and jobs by buying locally produced goods, so retailers must ensure that these products are easily found in store.”
"Quality, traceability and value for money are important considerations for Irish shoppers this Christmas as well as choice and diversity. The Irish products 'tick all these boxes'. While Irish retailers and suppliers struggle to maintain Irish jobs,it is vital that we support our own local enterprises. By buying Irish we secure Irish jobs," Fielding concluded.