We guess that there are three things that matter at the very first time when you are trying to win business. Yourself. Do you present well? Do you look and sound credible? If you do, and you’ve made the right impression, it’s likely the next move by a potential client or customer is to look at your website. If your website isn’t up to scratch, hasn’t been updated, has 2012 prices, refers to some historic event as if it were yesterday, then Houston, you have a problem. Fix it and fix it now.
Then there’s one more hurdle. If someone contacts your company you are most often likely to respond via email or if there’s a tender involved you might have to opt for hard copy. But if your writing is poor or worse, well it doesn’t bode well for your business dealings.
Double your revenues
Charles Duncombe is a UK entrepreneur who runs a number of website based businesses and he says poor spelling is costing the UK millions of pounds in lost revenue. As owner of a variety of website businesses ranging from premium holidays, mobile phones and ladies stockings his analysis of website figures shows a single spelling mistake can cut online sales in half. Yes, half. Now that’s a big figure. He says he measured the revenue per visitor to the tightsplease.co.uk website and found that the revenue was twice as high after an error was corrected. He says, “Sales figures suggest misspellings put off consumers who could have concerns about a website's credibility. When you sell or communicate on the internet, 99% of the time it is done by the written word."
We have to talk
Finally, every employer knows that trying to tell an employee that his or her writing is poor is a very delicate issue. It’s almost a touchy as trying to solve the BO issue. So how do you fix it? Well like with so many other business problems, ISME has the answer. Send your employees on the next ISME ‘Business Writing and Email Etiquette’ course where they’ll learn the essential skills of writing so that they can communicate in a professional and competent manner with customers.
That next course is on here at ISME HQ in Dublin next week, the 5th of November from 9.30am - 5.30pm and it will cost ISME Skillnet Members €230 while non-members pay €315 (a perfect reason to become a member). It seems to be a small price to pay if you can help double your sales? You can book here now.
*deliberate mistake (honest!)