There’s a revolution going on that could prove to be a huge boost to your business if you’re willing to become a movie star. We won’t bore you with the stats but the world is going mobile. If you’re looking for something or someone you’ll look it up on a mobile device. Therefore, if somebody is looking for you, or your business, they’ll be using a mobile device to find your website.
There’s no room in business for an ‘it’ll do’ website. ‘It’ll do’ means ‘It’ll probably go out of business’. If people are looking for a plumber and if the plumber doesn’t respond to the customer in the way they want to be responded to, then it’s ‘sayonara baby’ on to the next plumber. And the stats are now showing that your website has to carry short videos. It’s what the public wants.
Early websites were called ‘calling card’ or static sites – ‘this is us and here’s where you’ll find us’. Then companies wanted long and long-winded websites but the public didn’t read them. What they do want are websites that load quickly, that have small amounts of writing and with the contact details positioned prominently. But, sorry, that is now sooo last year.
The stats say the world (i.e. your customers) now wants to see you and your business via video – but very, very short videos. No need for Steven Spielberg. You, the business owner, will be producer, director and the star of your less than 2 minute wonder in glorious Technicolor. Research shows that the shorter the video (obviously not ten seconds) the more views you’ll get. One minute and forty seconds seems to be the optimum at the moment.
How do you make a short engaging video? This is the ever practical ISME 101 guide;
Get a decent mobile phone to record your video.
Buy a simple tripod. Place in corner with a reasonable light above it – side lights create shadows.
If the sound quality is poor get a simple mic that clips on your lapel.
Have something interesting to say. If you’re a plumber for example, give valuable advice about boilers or taps, for free.
Make people want to hear what you have to say and make them feel that they’d like to do business with you.
Dress smartly, but no dickie bow and no fake tan. (dickie tan, ed)
We talk at 3 words per second. Write out 300 words (about half an A4 page). Make every sentence interesting. Make the viewer say, ‘Oh, I didn’t know that’. Rehearse but make it sound natural.
Ask your better half, at home or in business, if you’re making any sense. Do they understand clearly the points you’re making?
Make sure, like in all sales, that you ask for their business or to contact you.
Post videos on your website very regularly. There’s no reason you couldn’t do one a week. It only takes less than two minutes after all.
Now you’re your own movie star!
For more on ISME training contact ISME’s head of training, Liz Carroll on 01-6622755 or firstname.lastname@example.org